short phrases or blocks of text are often set in display type sizes of 18 points
and larger. While readability is still important, there is more leeway for using
fun or decorative typefaces in headlines.
to Choose Fonts For Headlines
Choose a font for headlines that is appropriate to the tone and purpose of your
publication. Does the font say 'fun' or 'serious' to you?
Choose a font that contrasts well with the body copy. For example, serif body
copy and sans serif headlines provide good contrast.
If using the same font for body copy and headlines, create contrast by setting
headlines bolder and much larger than body text.
For extremely decorative or elaborate fonts use larger display sizes of 32
points or more in headlines.
Use extremely decorative or elaborate fonts in moderation and for shorter
When setting headlines in all caps, use sans serif fonts. Serif, scripts, and
elaborate decorative fonts are much harder to read set in all caps.
Kern your headlines. Adjust the spacing of type set at display sizes to
eliminate distracting gaps between certain pairs of letters. Gaps in headlines
stand out like sore thumbs.