How to choose fonts for headlines

Headlines and other short phrases or blocks of text are often set in display type sizes of 18 points and larger. While readability is still important, there is more leeway for using fun or decorative typefaces in headlines.

How to Choose Fonts For Headlines

Choose a font for headlines that is appropriate to the tone and purpose of your publication. Does the font say 'fun' or 'serious' to you?
Choose a font that contrasts well with the body copy. For example, serif body copy and sans serif headlines provide good contrast.
If using the same font for body copy and headlines, create contrast by setting headlines bolder and much larger than body text.
For extremely decorative or elaborate fonts use larger display sizes of 32 points or more in headlines.
Use extremely decorative or elaborate fonts in moderation and for shorter headlines.
When setting headlines in all caps, use sans serif fonts. Serif, scripts, and elaborate decorative fonts are much harder to read set in all caps.
Kern your headlines. Adjust the spacing of type set at display sizes to eliminate distracting gaps between certain pairs of letters. Gaps in headlines stand out like sore thumbs.