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Articles > Body Copy

 

 

 

 

Body copy is the main text found in the publications we read. It is the text of the stories and articles. Body copy is not the headlines. Body copy is usually between 8 and 14 points in size and readability is the key to selecting fonts for body copy.

 

Also Known As: body text, body type.

 

How to Choose a Body Text Font

  • Choose a typeface that is readable at body text font sizes of 14 points or less.

  • In the US at least, serif faces are the norm for most books and newspapers making them familiar and comfortable as a body text font.

  • Choose a body text font that blends in and doesn't distract the reader with oddly shaped letters, or extremes in x-height, descenders, or ascenders.

  • In general (with many exceptions) consider serif faces for a subdued, formal, or serious look.

  • In general (with exceptions) consider a sans serif body text font for a crisper, bolder, or more informal tone.

  • Avoid monospaced typefaces for body copy. They draw too much attention to the individual letters distracting the reader from the message.

  • Avoid script or handwriting typefaces as a body text font. Some exceptions: cards and invitations where the text is set in short lines with extra line spacing.

  • Save your fancy or unusual typefaces for use in headlines, logos, and graphics. As a body text font they are almost impossible to read comfortably, if at all.

 

 

 

 

 

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